Since LinkedIn is the “professional” social network, it makes since that you’d go there to find clients.
Especially in 2020 when we’re not allowed to do in-person networking events anymore.
We can’t connect with real humans… so we take it to the internets!
Unfortunately, SO many people get it so, so wrong when they do this, and end up turning people OFF from being their potential client or source of referrals forever.
I’m not trying to be dooms-day-ish here, I’m just being real:
👉 As a person who receives A TON of these messages each week, let me tell you: I can’t even remember the people who’ve pitched me these things, let alone will I *ever* refer any of my clients to them.
For one, I care deeply about my clients, so I’m not going to refer them to someone I don’t fully know and trust 100% to take care of them. 🤷♀️
You telling me, “I’d be happy to help, don’t hesitate to send people over!” does NOT show me that you’re trustworthy… it shows me that you’re desperate. 👎
As humans, we hate desperation. It stinks to the high heavens, and we can’t get away fast enough.
So, my love, if you’re doing the “If you or your clients need any help, let me know!” to people you HAVEN’T had a candid 1:1 conversation with yet… I say this will all the love in my heart:
FUCK-ING. STOP. IT.
💖 You’re turning people off forever whether you realize it or not. And I don’t want that to happen to you.
I know you’re better than that, and I don’t want you to have to be so desperate that you’re having to send messages like this to strangers on LinkedIn… so let’s talk about what to do instead.
#1 Build a damn relationship.
First and foremost, take the time to build a damn relationship with people.
Yes, this CAN include finding new people to connect with if you’re not happy with your current network, but A LOT of the time, it’s as simple as nurturing the network you ALREADY have.
And let me tell you babe: it is not hard to do. 🙌
All you’ve got to do is make a list of 30-40 people in your network who’d be good referral partners for you, and recycle through them by sending ta NON-PRESSURED message at the rate of one per day.
This means you’re in touch with each person once every month to month and a half, and you’re there to PROVIDE VALUE TO THEM.
NOT to beg them for client referrals once per month. Just being a human and having A CONVERSATION. (Crazy concept, right?)
💵 Ironically, the more VALUE you provide WITHOUT asking for client work like a spoiled child begging strangers for change so he can buy an orange soda he ~clearly~ doesn’t need, the more likely you are to actually GET referrals from them.
Works like gangbusters, trust me.
👉 If you need help pinpointing who to add to this list OR what to say when you reach out to them, book a troubleshooting call with me. (They’re on sale for only $95 right now. We’ll get you sorted and OWNING IT in the LinkedIn referrals world.)
#2 ONLY pitch people who are obviously looking for help.
I know, hard, right?
Especially when you’re desperate for work… I get it.
If the people in your network are seeking help with something even REMOTELY related to what you do, and you’ve GIVEN A SHIT enough to actually BUILD A DAMN RELATIONSHIP with them by sending them a quick little message once per month, they WILL be in touch with you.
I guarantee it.
Likewise for telling you about someone in their network who needs the help you can provide.
No need to get desperate there.
BUT if your networking isn’t coming forward with beaucoups of referrals yet, you CAN still use LinkedIn to get work… but ONLY from people who are ACTIVELY looking to hire. (Even if they’re not in your network!! 🤩)
I’ve got a FREE training on how to pinpoint this & do this effectively (that includes a PDF of scripts *I’ve* used to land gigs from strangers on LinkedIn… AND gigs that have been worth WELL over $10,000. 😱
You can get that free training here, and you’ll get that LinkedIn lesson into your inbox ASAP. 😉
If you need help, ask the Business Bitch.
I’m 100% here to help you, babe.
If the beginning of this post sounded strict or tough-love-y, it’s only because I want you to STOP doing what won’t work for you and start doing what will work… so you can make the money you deserve, live the life you want, AND make the positive impact on the world around you that you’ve always dreamed of. 🌎 🕊
You really can do it, but sometimes you just need a little guidance from someone who’s been there and done it.
I started working as a freelancer in 2008, and started a copywriting company in 2015 that I turned into an agency. (Still have & run that company, by the way. It’s gotten a lot easier over the years.)
If you want my 1:1 help to fast-track your success to where you’re going, book a troubleshooting call. They are MAGICAL and we can get through A TON in an hour. (Plus you get a custom to-do list and a custom follow-up accountability email from me to keep you on track.)
If you can’t spot the $95 for my 1:1 help, check out my “get more freelance clients” freebie that’ll help you A TON in finding & booking the clients of your dreams… without being the annoying or desperate guy (or girl) messaging strangers on LinkedIn. 😉