Today I’m going to give you passive income product ideas for your personality type.

In particular, I’m focusing on the Myers Briggs 16 personalities, because it’s the personality type most people know. And if you don’t know yours, you can find out for free at 16personalities.com.

Personally, I’m an INFJ, or an Advocate, who sometimes tests as an ENFJ, or a Protagonist, depending on how extroverted I’m feeling.

I’ll go through each of the 16 personality types according to their four different groups, and give a passive income idea that’d be a perfect fit for each one.

However, that’s not to say that you have to do the idea I mention here… or that you can’t do another idea for another personality type.

Even amongst these 16 different personality types, we all have so many personal subtleties that make us different, and all of our business models are vastly different as well.

The whole point isn’t to pigeon-hole you into just one way of making passive income, but to help you spark ideas for passive income products that will be EASY for you to make & EASY for you to sell to your audience. Because passive income is for EVERYONE, including you, and I want you to be in on it too.

 

So, yes, that was A LOT of ideas, but hopefully now you have a clearer vision on what kind of passive income products would work best for both your business AND your personality. (Because business never has to feel hard or unnatural, trust me.)

And since you now have an idea or two pinned down, check out my FREE training on making passive income EASY. None of the BS guru advice, just straight-up strategies that WORK for product creation & selling. (And all that are free to do.)

It’s at BusinessBitch.com/PassiveIncome.

See you there! 😘

Read full video transcript

Hey lovely Business Bitches! Welcome to Business Bitch land!

Today I’m going to give you passive income product ideas for your personality type.

In particular, I’m focusing on the Myers Briggs 16 personalities, because it’s the personality type most people know. And if you don’t know yours, you can find out for free at 16personalities.com.

Personally, I’m an INFJ, or an Advocate, who sometimes tests as an ENFJ, or a Protagonist, depending on how extroverted I’m feeling.

I’ll go through each of the 16 personality types according to their four different groups, and give a passive income idea that’d be a perfect fit for each one.

However, that’s not to say that you have to do the idea I mention here… or that you can’t do another idea for another personality type.

Even amongst these 16 different personality types, we all have so many personal subtleties that make us different, and all of our business models are vastly different as well.

The whole point isn’t to pigeon-hole you into just one way of making passive income, but to help you spark ideas for passive income products that will be EASY for you to make & EASY for you to sell to your audience. Because passive income is for EVERYONE, including you, and I want you to be in on it too.

Plus, I’ve got a free offer for you at the end that will make creating & selling a passive income product EVEN EASIER… but if you want to go ahead and check it out, it’s at businessbitch.com/passiveincome.

It’s a way to create and sell passive income products that you can do even WITHOUT a website… AND that can help you get a product up & to start making sales in 24 hours or less. Seriously.

But for now, let’s dive into the 16 different personality types & the kinds of passive income products that work well for each one.

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Analysts
Architect – INTJ (how-to guides that cover a complicated topic)
Logician – INTP (small software solutions or apps that make peoples’ lives easier)
Commander – ENTJ (affiliate products)
Debater – ENTP (good at poking holes in arguments – checklists to help solve problems, troubleshooting guides)

Okay, so our first group are the analysts. These are the types that end in “NTJ” and “NTP.” You people are the deep thinkers who never stop learning.

The Architect, or INTJ, is imaginative & strategic and always has a plan for everything, no matter what it is. Which is a helluva skillset. If this is you, consider making a how-to guide that covers a complicated topic or task most people don’t understand as your passive income product.

The Logician, or INTP, is an innovative inventor who always wants to know more about all the things. If this is you, selling something like a small software solution or app to make peoples’ lives easier could be a great source of passive income for you.

The Commander, or ENTJ, is a bold, strong-willed leader who either finds a way or makes a way for their people, come hell or high water. If this is you, selling OTHER people’s products as an affiliate could be a great solution for you. People naturally follow you and your recommendations, after all, so why not earn a kickback on your recommendations? You don’t even have to create anything!

And then we have the debater, or ENTP, who is the type of person who always thinks about things from EVERY angle, and loves to play devil’s advocate. If this is you, you’re good at poking holes in scenarios and arguments, so something like a checklist to help solve a common problem or a troubleshooting guide would make a great passive income product to sell.

Diplomats
Advocate – INJF (an online training that helps people on something you’re passionate about & often cry over)
Mediator – INFP (books of information people need in certain situations – think helping them gear up for a legal battle or something)
Protagonist – ENFJ (self-guided coaching programs – people follow you naturally, and are happy to follow in your footsteps – an easier version would be an ebook exposing exactly how you did something other people want to do – just recounting your story – is easy, don’t have to charge much, and people will love it)
Campaigner – ENFP (list of hard-to-find resources)

Next up are our diplomats – which is the group I belong to. These are personalities that end in “NFJ” or “NFP.”

We’re the kind of people who are ALWAYS looking out for others and making sure justice is served, and we have a lot to offer the world.

If you’re an Advocate, like me, an INFJ, you’re a quiet person, but you’re a tireless idealist to the point that other people find you inspiring. For passive income, you can harness this idealism & sell an online training that helps people in a subject you’re passionate about. I do this ALL the time.

If you’re a Mediator, or INFP, you’ve got a more poetic personality than mine, and you’re always eager to help further a cause. For you, a passive income product that would be easy to create and sell is something like an ebook of information people need in a sticky situation. For example, if you have legal knowledge, and can help people make sure they have everything they need to start a legal battle against an entity that has wronged them.

If you’re like my extroverted alter-ego, the Protagonist, or ENFJ, you’re a charismatic leader with a gift for inspiring others. Use this. You CAN sell inspiration. Work on creating and selling a self-guided coaching program. People naturally follow you, and are happy to follow in your footsteps. But if you don’t want to create an all-out program, you can just create an ebook guide outlining the steps of how YOU did something impressive that you know the rest of your audience would like to do too.

A Campaigner, or ENFP, is an enthusiastic creative person who is often the life of the party & REALLY values the connections they’re able to make any time they’re networking or just hanging out at a party with other people. Since you’re so good at making connections, you can create and sell a list of hard-to-find resources you know people in your audience will need, saving them lots of time & headaches.

Sentinels
Logistician – ISTJ (spreadsheet to help people figure things out / run numbers)
Defender – ISFJ (books of information people need in certain situations – think helping them gear up for a legal battle or something)
Executive – ESTJ (software / SaaS solution – especially a tracking software)
Consul – ESFJ (an online training that helps people on something you’re passionate about & often cry over)

Now we’re in the Sentinels group, which are personalities that end in “STJ” or “SFJ.” These people are the worker bees of the group, but they’re also incredibly intelligent & are always working to work smarter to achieve whatever goal they’re working towards. But just because they work smarter, doesn’t mean they look for reasons to be lazy. Not at all.

A Logistician, or ISTJ, is a very practical and fact-minded individual, who you can always count on to have their i’s dotted, t’s crossed, and facts checked. In short, they’re likely to be way more accurate with things than the rest of us.

If this is you, a pre-made spreadsheet that does calculations for people or helps them run numbers would be a great thing to sell. It’ll be so easy for you to make something like this with your personality, and those of us who aren’t detail-oriented will thank you forever.

Defenders, or ISFJs, are warm and dedicated to the people they care about, and that translates into why they work so hard. If this is you, consider creating a passive income product like I suggested for the Mediator: a book or resource full of information people need (& even steps they need to take) when they’re in a sticky situation. Earlier I gave the example of helping people gear up for a legal battle, but you could also do something like help people navigate the financial world if they’re trying to do something like consolidate their debt & pay it off faster.

The Executive, or ESTJ, often gets a bad rap in our increasingly anti-corporate society, but if this is you, you’ve got a true, true gift for making the world a better place, because you’re so good at effectively managing people & things with efficiency… making sure systems are all working together for the highest, greatest good of all. It takes a special eye, and not everyone can do it.

And I think more than any of the other personalities, you’re gifted for creating passive income products & making sure they get sold to the right people. You can really sell anything… but one thing executives often like to sell is monthly memberships… oftentimes in the form of software as a service solutions.

And the Consul, or ESFJ, is so, so enthusiastic about helping people, and is great at supporting things they believe in. But while they like to give support, they also don’t mind the spotlight. If this is you, consider creating an online training that helps people in an area you’re passionate about. It doesn’t have to be a long or difficult training, sometimes brevity is best for the type of people you want to help.

Explorers
Virtuoso – ISTP (how-to guides – sort of like the one I have for sale at URL)
Adventurer – ISFP (art prints / stock photos or stock designs)
Entrepreneur – ESTP (literally anything – or ALL of these_
Entertainer – ESFP (song / comedy downloads)

And finally, we have our explorers. These guys end in STP or SFP.

You guys love adventure in all forms, and are always up to say “yes” to an opportunity, no mater what it is…. especially if it’s something that you’ve never done before. So… why not say “yes” to the adventure of creating & selling a passive income product?

The Virtuoso, or ISTP, is a quiet person, but is a master of all kinds of tools – meaning they’re great at getting done what they want to get done & not letting anything stand in they’re way. Resourceful mavericks, basically.

If this is you, you have a knack for knowing how to get things done despite seemingly challenging circumstances, so selling a how-to-guide that shows people how to do something, or helps people master the use of a certain tool or a set. This is a huge headache-saver, and something people would definitely be willing to pay for.

The Adventurer, or ISFP, is flexible with experiencing new things, and is great at translating those experiences into art. If this is you, you could sell physical or digital art prints, stock photos, stock designs, or anything else visually enticing that’ll help people who aren’t so great at expressing themselves visually.

And hello ESTP, you are the Entrepreneur. You like to live on the edge, you’re energetic, and you love to engage people. You could sell literally anything, even sand to a crab. So you can sell ANY of these ideas I’ve mentioned that strike your fancy.

And finally, the Entertainer, or ESFP. You’re enthusiastic, and you can’t stand boredom. If you’re in a room of people not doing anything, you’ll find something for you all to do, or you’ll find a way to at least entertain them to keep them from getting bored. A good passive income product for you would be to sell downloads of music that you make, comedy downloads of you telling jokes, meditation tracks if that’s what you’re into… or something similar.

——

Okay guys, that was A LOT of ideas, but I’m sure at least one of them will have given you an idea for a passive income product you can sell.

Again, the idea is not to pigeonhole you into one type of passive income based on your personality type, but to spark some ideas that will be easy for you to create.

And no matter what type of passive income product you decide to sell, I’ve got a methodology behind product creation & pricing that’ll make your products SO much easier to create, and SO much easier to sell to your audience.

You can get access to it at BusinessBitch.com/passiveincome, and it’s a method and an approach that I haven’t seen anyone else teaching… but that works really, really well.

Again, that’s BusinessBitch.com/passiveincome, and if you’re new to the Business Bitch world, you’ll receive a free coupon to use on one of my trainings if you decide you want it. (But of course, no pressure.)

So go there, sign up for the free 15-minute video to learn my methodology, and I’ll see you in your inbox!

Bye! 😘

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