Hey babe…

So – you’re interested in passive income, but unsure of how much money it’ll actually generate for you?

Totally get it.

Thing is, it can actually be really hard to predict… especially if you haven’t launched passive income products before and don’t know how your audience will react to them.

So that’s what we’re going to look at in this video. How to predict how much passive income you can make, based on YOUR business and YOUR numbers.

 

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Hey babe…

So – you’re interested in passive income, but unsure of how much money it’ll actually generate for you?

Totally get it.

Thing is, it can actually be really hard to predict… especially if you haven’t launched passive income products before and don’t know how your audience will react to them.

Plus, there are so many ways to publish passive income products.

One way is to do a big, massive launch.

One way is to create a product & just put it up for sale on your site.

One way is to create an inexpensive product & put links to purchase all over your email signatures, social profiles, and all that jazz & just have it for sale all the time.

And another way is to create something ongoing, like a membership site… which isn’t totally “passive” but it is scalable enough that when you get to a certain level, it feels like passive income.

So, so many ways to make passive income, that it’s hard to answer the question of how much you can generate.

But don’t worry… I’m not going to give you some kind of shitty “it depends” answer & leave it at that.

Because you didn’t come here for arbitrary bullshit advice…. you came here for answers so you can make smart business decisions.

So here’s the best rule of thumb I know to tell you for your passive income predictions, and it’s to use the 1% rule.

A lot of big-name business people have said that on repeat, over & over again, they get a 1% conversion rate (or buy-in rate) of the people they market a launch to to actually buy the thing they sell.

The reason why I’m referring to others here, is because in Copy Power, I wrote copy & content for a lot of launches including my own, and last year in 2018 we got anywhere from 2.3x to 3.5x the expected conversion & sales results… so we’re A LOT higher than average.

But basically, here’s how you can figure out how much money you’d stand to make if you LAUNCH a passive income product, or put a sales funnel in place that feels like a launch to the reader:

# of readers X .01 = # buyers

# buyers x price of item = how much you’ll make

So if you have 5,000 readers, that means you’ll get 50 buyers.

And if you launch a $200 product, you multiply that by 50 and get $10,000.

So in this case, you’d make $10,000.

If you want to do something other than a launch… like the route of selling a low-price product after someone signs up for a freebie, I’d still go with the 1% conversion rate.

To figure that out, you can do this math:

# signups per month x .01 = # monthly buyers

# monthly buyers x price of item = monthly passive income from that product

Does that make sense?

So if you get 300 new subscribers every month, 1% of that is 3 buyers.

And if you sell the same $200 product, that’s $600 in passive income per month, or $7,200 per year.

If you want a REALLY conservative estimate….

I’ve also hard that it can be as little as the 1% of people who land on your sales page, and not just 1% of your audience as a whole.

I’ve personally never seen conversions this low on anything I’ve worked on, but if you’re a cautious person, this might be something worth nothing.

When you can sell more than 1%

Obviously, this 1% is just a rule of thumb, and it IS something that gets broken all the time, especially by good businesses who genuinely care about providing for & helping their audience.

(Readers can tell instantly if you’re a good person, and their purchases from you reflect that… meaning, they’ll purchase more if they like you & can tell you’re genuinely here to help them & not treat them as an ATM.)

In my very first e-course launch, I think I got something like a 4.5% to a 5% conversion rate from a 7-part email sequence…. in a launch that only lasted one week.

I’d been providing a lot of value to my audience, and demand was definitely built up to learn from me in a deeper way, so way more than just that 1% bought.

You can also sell more than 1% if you have great copywriting in place, and know how to use calls to action to keep people moving & engaged with your content & wanting more & more of what you have to offer… which was like what we saw in Copy Power last year, getting anywhere from double to more than triple the sales we were “supposed” to get.

Okay?

So go ahead and play with your numbers to see what kind of passive income you could make, and let me know in the comments.

CTA

If you’d like more helpful advice like this… from beginning a business to advanced marketing tactics to behind-the-scenes looks at what it’s like for me to run two businesses, sign up for my weekly Business Bitch Dispatch. (The link is somewhere around this video… and if nothing else, it’s pasted in the description below.)

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In fact, as soon as you sign up, you get the first dispatch in your inbox that includes one of the best (free!) hacks on the internet to making passive income so, so easy… AND a typing trick that’ll help your copy be interesting & engaging with more of your readers. (It’s really easy, and you’ll love it even if you’re not a writer… promise.)

You can sign up for that at BusinessBitch.com/dispatch, and I’ll see you in your inbox soon!

~OR~, if you want one-to-one help, you can hire me to help you directly with your passive income strategy and/or a launch you’re doing. Go to BusinessBitch.com/hire-me to make that happen & you can book a free consult.

Either way, see you soon & I wish you the best of luck with your passive income ventures!

Muah! 😘

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