Hey hey lovely Business Bitches!

Today’s discussion is a special one for all our lovely peers who run location-based businesses. You know, those fun brick-and-mortar locations with an actual street address that we all love to walk into to buy our books, talk to our therapists, get massages, sip coffee or tea & use wifi, buy unique gifts, exercise, and watch cool indie films.

And if you run one of these places, I’m going to give you three things to make sure you’re doing so your local business can continue to grow from online discovery.

Because these days… even AFTER people hear rave reviews about you, they STILL Google you to make sure you’re legit before you ever come in.

 

To sum it up, three things you can do to improve online marketing for your local business include:

  1. Claiming & editing your Google My Business page
  2. Asking for reviews
  3. Old school punch cards (hear me out on this one, okay?!?)

To REALLY take the marketing & growth of your business to the next level, book a free discovery & strategy call with me at BusinessBitch.as.me or by clicking below:

 

 

Read full video transcript

Hey hey lovely Business Bitches!

Today’s discussion is a special one for all our lovely peers who run location-based businesses. You know, those fun brick-and-mortar locations with an actual street address that we all love to walk into to buy our books, talk to our therapists, get massages, sip coffee or tea & use wifi, buy unique gifts, exercise, and watch cool indie films.

And if you run one of these places, I’m going to give you three things to make sure you’re doing so your local business can continue to grow from online discovery.

Because these days… even AFTER people hear rave reviews about you, they STILL Google you to make sure you’re legit before you ever come in.

1) Claim & Fix Up Your Google My Business Page

Google My Business listings are the ones that come up when you search for “____ near me” or when people search for something in Google Maps.

With a Google My Business Page, you can add photos, your address, your phone number, operating hours, and a link to your website.

You can also respond to customer reviews & do some disaster management if/when needed if someone decides to go rogue & write something nasty about you.

Plus, you can add descriptions & make sure any changes (in hours, locations, or offerings) are immediately reflected in Google so people aren’t in for an unpleasant surprise when they come in.

Plus, it totally helps your SEO, or search engine optimization.

2) Ask for Reviews

The more reviews you have… on any platform… the better.

Yes, you want some good reviews on Google My Business… but it also helps to ask for reviews on platforms like Yelp if you’re a restaurant, or TripAdvisor if you’re a company with a lot of tourists coming in.

The more reviews you have (especially the more good reviews you have), the higher your company ranks on these platforms, so the more potential visitors you have from the internet.

3) Old School Punch Cards

Okay, so this isn’t exactly an “online” tactic, and I’ll admit: I used to think these things were 100% out-dated because I was so digital & nomadic for a long time, but now that I’ve been living in the same city for 3.5 years, I know that’s not at all the case. I love me some punch cards, and I keep them in my wallet & use them.

If you’ve got a business with a largely local clientele… and particularly if your business is in a crowded competition space in your area… giving people physical punch cards that gets them something free or a percentage off after 10 punches is a great way to ensure repeat business.

Even as a professional marketer who sometimes considers myself “above” these tactics, I find myself incredibly motivated to go back to my favorite shops because of them.

Conclusion

So guys, those are 3 things you can do to really up the marketing of your local business & ensure more customers in a fairly easy way.

It’s by no means an exhaustive list, but if you’d like to have a free 30-minute chat with me, we can talk all things marketing strategy & growth for your local business.

Just go to BusinessBitch.as.me to book… and don’t worry, the calls are no-obligation & I don’t give uncomfortable, slimy sales pitches at the end. So go there, again, BusinessBitch.as.me, book a time, and I’ll talk to you soon!

Bye! 😘

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