There are two things I’ve learned in life:
1. You can’t always get what you want. 🎵
2. Never say never.
(I actually DO think you can have what you want… so long as you’re not a control freak about HOW those things come to you. Like if you want to get married, for example. The first person you decide you want to marry may not marry you, but that sure as hell doesn’t mean you won’t be able to find someone who thinks you’re an ABSOLUTE prize.)
They kind of feed into each other, especially when it comes to the rubber meeting the road when you’re growing your business.
Which brings me to the THIRD thing I’ve learned in life:
3. The “rubber meeting the road” moments are never nearly as pretty, majestical, or magical as you think they’re going to be.
A lot of the the times, they’re insignificant moments that feel like nothing special compared to what we built them up to be in our heads. They feel like boring, every-day-life moments. 🥱
Which is why I think it’s so important for us to get our heads out of our asses around the majestical, picture perfect “how” we’ve imagined about growing a successful business, and just show up and fucking do what it takes.
Here’s what I mean:
For AGES I absolutely hated and despised anything I perceived as “bro” marketing.
You know, the bullshit all the self-proclaimed guru-dudes talk about, with their massive “25,347” and “57.892%” statistics to impress you with just how “smart” and “proving it” and “Mommy wow I’m a cool kid now” they are.
Maybe it’s because I got jaded after YEARS of working for these guys as a marketing blogger, but OVER MY DEAD BODY if I was gonna use any of the marketing methods they swore by.
They were inauthentic as hell, and by default, that must mean all their business methods are inauthentic and stupid too, right?
Yeah, doesn’t quite work that way… whether I like it or not.
So after Business Bitch went through the massive company revamp from May to September after collecting the crucial data and customer stories of being in business for a year…. it was once again time for the rubber to meet the road.
If I wanted to start scaling my business to the levels *I* wanted & dreamed of, I needed to start doing things to make it happen.
I noticed pretty quickly my old methods weren’t going to cut it.
Especially if I wanted to achieve the amount of growth I wanted in a short time frame.
So… what to do about it?
Continue to sit on my pile of shit forever about I would never, ever, EVER become one of those hideous bro marketers? 💩
Or adjust my mindset to realize that it wasn’t their actual methods that bothered me… it was their bro-y-ness. 👱♂️
And that even if I *did* use or try some of there methods, there wasn’t any way in hell I’d be as annoying as they are. 🚫
Yeah, second option.
So, my love, I’m doing it:
I’ve started using some softwares to help me market. Even though if you’d asked me a year ago, I thought I’d never thought I’d lay a finger on them. (But I’ve also realized that using those methods doesn’t inherently make me “bad,” it just means I’m being a good business person.)
I’ve begun putting the plans together to reach people AT SCALE, and not to just wait until my message “catches on” by word of mouth… because who knows how long that would take.
And I’m pretty sure my business is going to benefit from it. 😉
Never say never.
And remember that you CAN always get what you want, as long as you’re not a control freak about it…. and don’t expect every “beginning” moment to feel like something magical out of the movies. Because, believe it or not, most of entrepreneurship happens without the live music and fireworks.
Want to know what it would *really* take for you to reach your next level of success?
It’s different for all of us, my lovely blog post reader, but I’ve helped hundreds of people reach their next level of success, and I can help you too.
We’ll cut the crap, set aside the stuff that’s not going to work well for you, and get you a to-do list of actual things that will move the needle.
All you need is to book one hour of my time in a troubleshooting session, and right now they’re on sale for $95.
We’ll create the most perfect to-do list for you, AND you’ll get a follow-up from me one to two weeks after our call to make sure everything is still running smoothly with the plan we put into place.