Read a REALLY interesting excerpt from Atomic Habits today.

And I hope James Clear (the author) doesn’t mind me sharing it, but I have zero qualms about telling you to go to Amazon to support his work & buy the book and read it right fucking now. It’s so good.

But anyway, this was the story, re-written in my words:

Once upon a time, there was a photography class at the University of Florida, and the professor decided to run an experiment on his students.

He split the class down the middle, and told the people on the left side of the classroom that they’d be graded purely on the quantity of photos they took, not on the quality.

Then he told the right side of the room, that they’d only have to produce ONE photograph for a grade, but that they’d be graded purely on quality.

At the end of the semester, he was surprised to find that the quantity group actually produced the best photographs.

“During the semester,” explains James, “these students were busy taking photos, experimenting with composition and lighting, testing out various methods in the darkroom, and learning from their mistakes. In the process of creating hundreds of photos, they honed their skills. Meanwhile, the quality group sat around speculating about perfection. In the end, they had little to show for their efforts other than unverified theories and one mediocre photo.”


I don’t know about you, but to me that sounds like a pretty fucking savage argument for “just show up and do the damn thing, even if it’s not perfect.”

In his books, James refers to this as the difference between motion & action.

Action is when you do something that’s actually gonna give you a tangible outcome.

Motion, on the other hand, is the planning/strategizing/learning phase where you feel like you’re making progress, but nothing’s *actually* getting done.

And don’t get me wrong: I’m not about to throw planning & learning under the bus. I’m 100% here for them. But I think as entrepreneurs we hold ourselves back A LOT by playing around in the planning or “learning” pool for way too long.

You can “learn” things all damn day long and twice on Sunday, but if you don’t put that shit into action, it’s not gonna do a damn thing for your business.


One of the things I notice over & over again as a business coach is that most new / starting / growing entrepreneurs simply DO NOT put themselves or their messages out there enough.


And I get it: it can be hard. And scary.

What if people say bad things about you?

What if you’re a terrible writer & people get bored of your blog posts?

One: stop being a pansy & just fucking show up and try it.

Like those photography students, the ONLY way you’re gonna get better is to DO… even if your first few completely suck.

Two: if you need help, I’ve got your back with an AMAZING training on blogging I made YEARS ago.

It’s called the “Blogging With Balls Masterclass,” and you can get it for only $149.99 on Udemy.

(It had a lot of students & success pre-Udemy, hence why I decided to experiment with the Udemy platform… no conclusive results on Udemy yet, but I’ll 100% be sure to let you know when I have them.)

Check Out Blogging With Balls Here


What does Blogging With Balls help you do?

Inside the course, you’ll learn:

  • How to write interesting blog posts that actually get noticed & read by people in your target audience.
  • How to choose topics to write about that people are already searching for, so you get more traffic right off the bat.
  • Writing incredible (but non-clickbait) headlines people can’t help but click on.
  • Writing irresistible introductions that virtually guarantee people will read the whole thing.
  • How to write the bulk of a blog post, fill it with facts, and keep it interesting so people don’t click off and go elsewhere. (And instead stay on your website.)
  • Crafting calls to action at the end of your blog post that help you grow your business in all the right ways.
  • See plenty of real life examples.
  • By the end of the course, you’ll have 1-2 months’ worth of blog posts written.

Better yet, it’s a course that focuses on DOING, so if you do the homework, you’re guaranteed to be a better writer by the end of it than you were at the beginning. 🙌


👉Get the Blogging With Balls Masterclass Now


See you inside the course, and can’t WAIT to see what you start producing! 🤩






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