Hey lovely Business Bitches – today I’ve got 6 Instagram marketing tips for you to make your Instagram marketing easier & more effective.

These tips will be especially helpful for newbies, but are great refreshers for all of us.

I personally LOVE Instagram both as a user and as a business owner. Plus, I LOVE the way the platform lets you relate to people on what feels like a 1:1, personal level.

So here are some things you can do to make sure you’re making the most of your profile on the platform:

Watch the video for more detailed guidance, but the six tips are:

  1. Post regularly
  2. Create your post images in Canva
  3. Use a story arc in your stories
  4. Caption your stories
  5. ALWAYS have a call to action
  6. Turn on business profile for audience stats

 

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Read full video transcript

Hey lovely Business Bitches – today I’ve got 6 tips for you to make your Instagram marketing easier & more effective.

These tips will be especially helpful for newbies, but are great refreshers for all of us.

I personally LOVE Instagram both as a user and as a business owner. Plus, I LOVE the way the platform lets you relate to people on what feels like a 1:1, personal level.

So here are some things you can do to make sure you’re making the most of your profile on the platform:

1) Post Regularly

Both on your grid posts & in your stories.

For stories, I like to commit to showing up once per day, Monday through Friday. It can be as easy as going on & giving a little 45-second shpeel about what I’m doing that day, and that’s it. As long as I’m showing up for my viewers & letting them see the real me.

For grid posts, I post twice per week, but I ALWAYS schedule these in advance with Hootsuite. (In the past, I’ve used Buffer to schedule in advance, but Hootsuite let’s you pre-schedule up to 30 posts in their free account, so that means I have to do the scheduling less often.)

This way, I can do 3 months’ worth of posts in one day, and don’t have to worry about it until the next three months. It’s brilliant.

2) Create Your Post Images in Canva

Canva is a tool that I LOVE for graphic design… mostly because I’m not a designer and anything I tried to create myself would end up looking like a 5-year-old made it… which is not what I want to happen.

And when you log into Canva, you’ll see it has TONS of pre-made layout sizes, including one specifically for Instagram posts. When you’re designing your Instagram posts, use this size template so you know you’re getting things right & the image won’t render weirdly when it uploads to Instagram.

3) Use a Story Arc in your Stories

One thing I see people who are new to Instagram stories doing SO OFTEN is just posting random clips or pictures from their days. Like a picture of a flower, followed by a cloud, followed by a sarcastic boomerang of their spilled coffee.

All of which have NOTHING to do with the business they’re trying to promote on Instagram.

And this is not to say that you can’t share little moments of your day, but make sure that for the most part, your Instagram stories are a part of a greater story arc…

Meaning: you present your stories with a beginning, middle, and an end. Tell your readers stories, tie the ends up nicely for them, and they’ll be more likely to keep watching your stories in the future.

4) Caption your stories

If you put up a talking head video in your story (basically, you talking to the camera), make sure you write a caption for each video segment.

All this is is you writing in words what you’re saying on screen. The reason is because a lot of people engage with stories, but are unable to turn the sound on… so they can still get the meaning of what you’re saying & not get lost in following along.

Also, it increases content comprehension because you’re providing both an audio & visual way to absorb what you’re saying… which means people will be more likely to remember what you have to say.

5) ALWAYS have a call to action

Always, always, always present a call to action to your readers.

It sounds a lot easier than it is, though – I forget to do this all the time, honestly.

Ask them to swipe up. If you don’t yet have the 10,000 followers to use the swipe up feature, tell them to go to the link in your bio. Or tell them to send you a DM.

Put up a survey, or one of those questions boxes where they can ask you questions or send in an answer to a question you’re asking.

In your post captions, tell them to write a comment, DM you, or follow the link in your bio.

Not everyone will always follow this call to action, but it’s important to put it there anyway. After all, without calls to action for people to engage with you, people simply aren’t GOING to engage with you.

6) Turn on Business Profile for Stats

Once you get practiced with using Instagram for your business, you may want to switch over from a personal profile to a business profile so you can see your profile stats.

These stats let you see how many people viewed your posts, how many people clicked on links or swiped up, where your audience is located, and the times of day they’re most likely to be online, among other things.

So this information can be really useful if you want to use Instagram to help grow your business.

However, I’ve also heard that personal profiles are WAY more likely to get your content seen. I can neither confirm or deny this, but it’s just some food for thought before you change your profile type, if you haven’t done so already.

Conclusion – CTA

So… I’m by no means the best person ever at Instagram, but being active on the platform has helped me grow two businesses, and land some cool customers for my services and passive income products.

If you’d like to see how I do things (and how low-key I keep it on my Instagram profile), you can follow me at @businessbitchchelsea.

When you follow me, send me a DM & let me know you saw this video!

And if you’d like to know EVEN MORE about me running two online businesses—even more than I share on Instagram—you can sign up for my Business Bitch Dispatch at BusinessBitch.com/dispatch.

I send out a new dispatch every Sunday at 9 am Eastern, and it gives you behind-the-scenes looks at what my business life is like, and how I manage two online companies. In the first dispatch message, you also get two of my favorite business hacks ever… that help with passive income and blogging.

So go to BusinessBitch.com/dispatch, sign up, and I’ll see you in your inbox! And on Instagram! Bye!

😘

 

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