Hey hey hey business bitches!

So excited to have you watching today’s video, because if you’re interested in booking a speaking gig, it means you’re on the verge of wanting to grow your business to a whole, new, massive level… which is definitely something I get SUPER DUPER excited about.

I can’t say that I’ve done any massive speaking gigs myself yet, but I have done plenty of smaller ones, and let me tell you: they are amazing.

You get audience attention like never before, people feel like they “know you in person” & are therefore way more dedicated to you and your brand, plus it’s a way to prove your knowledge, experience, and worth in person… which is great for new client generation.

Plus, even if it’s a speaking gig that’s not a “big deal,” it’s still a speaking gig, it’s still something you can add to your website, and it still gives you more weight & credibility as an expert in your niche.

 

So let’s talk about how to book a speaking gig quickly & easily:

 

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Hey hey hey business bitches!

So excited to have you watching today’s video, because if you’re interested in booking a speaking gig, it means you’re on the verge of wanting to grow your business to a whole, new, massive level… which is definitely something I get SUPER DUPER excited about.

I can’t say that I’ve done any massive speaking gigs myself yet, but I have done plenty of smaller ones, and let me tell you: they are amazing.

You get audience attention like never before, people feel like they “know you in person” & are therefore way more dedicated to you and your brand, plus it’s a way to prove your knowledge, experience, and worth in person… which is great for new client generation.

Plus, even if it’s a speaking gig that’s not a “big deal,” it’s still a speaking gig, it’s still something you can add to your website, and it still gives you more weight & credibility as an expert in your niche.

And like everything in business…. I’m all about booking a speaking gig in an easy & fast way. Because like it says on my homepage, impatience is a virtue.

The thing with making it easy & fast is choosing some first gigs that are basically guaranteed (probably unpaid), and that have low friction in choosing speakers.

For this, I’m a huge fan of Meetups. Like, the ones on Meetup.com.

I started going to meetups when I moved to a new city & didn’t know anyone, and wanted to make more entrepreneurial friends.

I weeded out the ones that were my favorites, and one in particular met every month, and had a different speaker every month as well, along with a networking portion at the end.

So, I reached out to the Meetup organizer to see if I could speak & do a mini-workshop session on writing website copy – because at the time I was growing my copywriting agency – and figured I may as well try it.

You guys, that ONE speaking gig led to so, so much opportunity.

In fact, I’m now a regular lecturer for that very same workshop at the local small business center once per semester. I also got connected with some great people who became clients & great network connections for me.

After that, I was hooked. I saw what speaking gigs could do, so about a year later I booked another Meetup speaking gig (again, very little friction to making that happen), and I got some more great networking & client results from that too.

Since then, I’ve applied for some speaking spots that I got, and some that I didn’t get.

By the way – it’s no big deal if you don’t get chosen for a speaking gig. There are plenty out there.

But after doing a lot of smaller gigs, I was craving a “larger stage” so to speak, and didn’t know how to get it.

So when I saw two “large name” events allowing speakers to apply to create their own workshops & meetups as a part of the larger event, I took it.

Because of this, I applied and got to associate my speaking with Creative Mornings & The World Domination Summit in Portland… and both of those events went really, really well.

I totally captivated and helped my audience at those events (which was the goal), and I also got to associate my brand with their brand, which was amazing, and is already opening up more opportunity for me in getting more & better speaking gigs.

So here are the 4 steps to booking a speaking gig.

1. Identify the opportunity. (Preferably easy-to-access gigs for your first ones.)
2. Ask the organizer about the speaker selection process
3. Apply if that’s an option
4. Create the opportunity for yourself if that’s an option.

And that’s it!

You’ll have yourself a booked speaking gig before you know it, and your opportunities will grow from there… whether they’re presented to you or you create them for yourself like I did with Creative Mornings and the World Domination Summit.

Remember: this doesn’t have to be hard, and you get better & better at it every time you do it. So no worries if you start small, get nervous, sweat a lot, or mess something up in one of your first presentations.

I’ve spoken at meetup groups, local colleges & universities, and conferences. I’ve also been on podcasts & have my first digital summit speaking gig coming up.

I feel like I’m forgetting some other gigs that I did, but the point is, if you take low-friction opportunities, get practice, and then start creating opportunities for yourself, more speaking gig opportunities will land in your lap…. and your business will continue to grow because of it.

It’s also really important to not take it personally if one event doesn’t book you…. even if you’d be doing it for free and you know with 100% certainty that you’d be a perfect fit. Just keep moving forward with your message, and don’t be afraid to create your own opportunities by making your own events every now & then too.

And let me know in the comments where you’ll pitch your first speaking gig… or if you’ve already done your first one, what it was and how you got it. I think that would be really interesting to know & great for others to learn from too.

Conclusion / CTA

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Either way, see you soon & I wish you the best of luck with your future speaking gigs!

Muah! 😘

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