Wondering how to add Google Analytics to your website?

Look no further, fellow Business Bitch!

In this video, I walk you through adding Google Analytics to a WordPress website, step-by-step, and give you two different ways to do it. (Both are incredibly easy, but you only need to choose one.)

Because Google Analytics lets you see what happens when people visit your website and records their behavior patterns, it’s an incredibly valuable business tool. And it’s free!


Watch the video & learn how to add Google Analytics to your website:

Pretty easy, no?

So try it for yourself & let me know how it went for you by leaving a comment below, or hitting me up at @businessbitchchelsea on Instagram.


Don’t forget to sign up for The Business Bitch Dispatch.

It’s a newsletter I send out every week, complete with easy-to-follow business advice like this, and behind-the-scenes peeks at what it’s like for me to run TWO businesses on a week-to-week basis. Successes and setbacks included.

business bitch dispatch

Read full video transcript
Hey there, fellow Business Bitch!

I’m guessing you’re here because you heard it was a good idea to put Google Analytics on your website… but you’re wondering how the fuck to actually do it, right?

No worries: that’s EXACTLY what I’m going to show you in this video.

And fortunately for you, I’m doing it from scratch!

Thing is Google Analytics is SUCH a foundational, helpful tool to help you grow your business online, that in the fury of getting Business Bitch started and growing the company, I just assumed I’d already done it.

But apparently I overlooked that item on my to-do list, because when I tried to log in after being in business for a number of months to see how to do things better, I didn’t have anything there…. because I’d never installed it.

Whoops. (Shrug)

But it all happens for a reason, and that reason I can clearly see now is for ME to help YOU do it… AND to share my screen with you while I do it, so you can see EXACTLY how to do it from scratch.

So without further ado, let me share my screen with you so we can get into it:


The first step is to set up a Google Analytics account and get a tracking code. You do this by going to google.com/analytics. Then, click on this “Start for Free” button.

I actually already have a Google Analytics account for my other business, and that I use to help out a few clients, so I won’t do this, but it’s pretty damn easy, as you can see here.

Then, once you’ve got your account, you sign in to Google Analytics.

Your login screen will look different from this, because like I said, I already have a few websites I track in my account.

Either way though, here’s how you add a NEW website to your Google Analytics account – whether you’ve already got five websites you track or if this is your very first one.

You go down here to this Admin panel button, and in this far left hand column, you click on create account.

— — go through the steps — —

Then, under this new account, you create a property, which is essentially your website. There are three layers here because some advanced users will want to manage multiple websites under the same account… but for the sake of keeping things simple, one account = one business = one URL = one website.

Once you’ve got this part set up, you’ll need to grab the tracking code so you can paste it on your website so Google can actually start tracking the traffic that comes onto your website.

You find that by clicking on “Tracking Info” under the Property column, and then clicking on “Tracking Code.”

You’ll see it gives you some instructions here about adding this under thetag – and if that makes sense to you, go for it.

But if you’re not a web developer and all this HTML speak sounds foreign to you, don’t worry: I’m still going to show you how to get this onto your WordPress website.


Now, I use Divi, which is a WordPress design theme that makes it easier to design & create beautiful web pages for people like me who are non-designers.

Because of this, some parts of my dashboard will look & act a little differently than a typical, non-Divi WordPress site.

But don’t worry: after I show you how to do this in Divi, I’ll also show you how to do it in normal WordPress… which will probably also help those of you watching who don’t use WordPress, because it’s an approach that’ll work with a lot of other different types of web builders.

ANYWAY, if you’ve got Divi like me, go to “Divi” in your side menu, then click on “Theme Options,” and then choose “Integrations.”

You’ll see where you can do code integrations under the head and the body tags, as well as any code you want to appear at the top & bottom of your posts.

And you can even see Divi guiding you specifically for Google Analytics here, because it points out where to put it: in the body tags.

So you grab the code, copy it, and paste it here.

Then you scroll down and click on “Save Changes,” and you’re done!

Now you can go back into your Google Analytics account to test it, by clicking on “Send Test Traffic.”

If your website pops up and you see that there’s someone from test traffic on your website, you’re in business!

It’ll take about two days for the traffic your website is getting to populate, but after you’ve had this on your website for a few months, you’ll be able to log into the dashboard and see some really cool things about where your traffic is coming from, the pages people visit the most, and which pages they bounce off of.

Okay, but what if you don’t have Divi and you just use “normal” WordPress?

Honestly, it’s just as easy to do… you just take a few more steps.

I didn’t always have Divi on my websites, but I was still able to get Google Analytics installed pretty easily.

To start, log into your WordPress dashboard [GO BACK TO YOUR MAIN DASHBOARD IN BUSINESS BITCH], and click on the “Plugins” menu option.

You’ll see any plugins you already have installed, but we want to install a new one, so you’ll click on “Add New” at the top of the page.

Type “insert headers and footers” into the search bar, and you’ll find this plugin, which helps you add code to your website in a relatively fool-proof way so you don’t accidentally fuck up the backend HTML of your website development & cause major problems.

Install that plugin, and activate it.


Then, go to the “Settings” menu option on the left-hand side of your dashboard, and click on the “Insert Headers & Footers” option.

When that comes up, you’ll see where you can paste a script in the header.

Go to your Google Analytics page, copy the tracking code, and paste it here, in the header section. (Show me doing this.)

Then click on “Save,” and you’ll be ready to go. (I’m just not going to do this since I’ve ALREADY added the Google tracking code in my Divi settings, and I don’t want to screw things up. But this is EXACTLY how I set up Google Analytics within WordPress for YEARS before I started using Divi.)

Then, you can still do the same thing of going to your Google Analytics dashboard & sending test traffic to make sure it’s working.


See, pretty easy, isn’t it?

And now you’re ready to have a better-run online business, because you’ll be tracking all the traffic data of the people who come to your website and how they behave on your website.

You’ll get ideas on what kind of content to produce to better-serve your audience, where & how to place calls to action to get more people buying from you, and what kind of content your readers DON’T like, and that you don’t have to waste your time creating anymore.

There are pretty limitless possibilities with the information you can uncover with Google Analytics, and I’m so happy for you for taking the time to find this video, to watch it, and to figure it out for yourself.

Your website & your business are only going to get better because of it!

If you want more great business tips from The Business Bitch World, make sure you sign up for The Business Bitch Dispatch at BusinessBitch.com/Dispatch.

Every week, I send out great, easy-to-follow business tips like this one, as well as give you exclusive behind-the-scenes looks at what it’s like for me to run TWO online businesses, serving two different audiences, and make money from them both.

It’s always pretty juicy – and I share my failures too, because even though I’m good at business, I’m not perfect at it, and helping you learn from my mistakes will only set you up for more success in the future.

So again, that’s at BusinessBitch.com/dispatch. See you in your inbox! *kiss*

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